Jan 13, 2017 / / In Business, Marketing / Tags: advertising, b2b, blog, blogger, blogging, business, google, improve blog, improve SEO, inbound marketing, marketing, mobile, optimise, readers, search engine, seo, social media, social media marketing, website / 1 Comment
Brand awareness is incredibly important, especially in consideration of how much internet traffic there is in the digital age. Google has over 100 billion searches a month, which can make it difficult to make your presence known. SEO is the main way to improve rankings of your website in search engines. 66% of marketers believe that improving SEO and growing their organic presence is one of their top inbound marketing priorities. One of the key ways to do this is through implementation of a blog. Companies who blog have 97% more inbound links. As a result, B2B marketers who blog regularly generate 67% more leads than those who don’t. However, to see results, your blog must be SEO optimised. These are the top 5 ways to improve your blog SEO.
The point of SEO is to put yourself higher in the ranking of a search engine. You must consider what your potential user, and targeted audience would be searching for. Think carefully about what types of questions your audience would ask, and cater your keyword choice and the body copy to suit this. Make sure your title will entice your audience to click on your blog as opposed to similar ones. With so many options readily available on the internet, you must be able to stand above the rest by putting yourself into your audience’s shoes.
It is key to not oversaturate your blog with keywords, as they will be rendered completely useless. Only focus on 1 or 2 keywords, but make sure you have both long tail and short keywords. This will attract to different types of searches. The behaviours of search engine usage can vary between different demographics, different products or services and even different times. By using both long tail keywords and short keywords you can broaden your reach. Integration of these keywords will improve both the readability and the SEO of your blog. They should feature in the url, the meta description, title, and the headers.
1/3 of people use their smartphones as the primary device to access the internet, therefore, having a mobile friendly website is very useful. However, a mobile friendly website can also improve your SEO. Google’s algorithm favours mobile friendly websites in their search results. With more people using search engines solely on their phones, it is natural that the tech mogul optimises websites which will benefit their users. A responsive design on mobile is also very important for the user experience and the over impact of your brand.
Many people associate SEO to only be concerned with the linguistic aspect of blogging, however, this does not mean you should not optimise your images. Search engines cannot ‘see’ an image how we do, therefore you have to optimise the alt text. The alt text is an image attribute which acts as an image tag in HTML. By using SEO tactics on your blog images, the search engine will be able to index it clearly
Internal linking is the safest and easiest way to achieve backlinks to your site. Using links, especially internal links, further establishes your authority on the subject. If you have already written related content to your new blog, make sure you include it. Linked structure is very important for search rankings, and it also improves the number of readers on your previous blogs. Internal linking is also very important for readers who come from a secondary source. If you use social media marketing to publicise your blog, internal linking gives an opportunity for reader to navigate through your website. The links establish a SEO friendly site architecture.
If you want to discover more ways to improve your website, blog or SEO, get in touch with Thump on 01638 663600.