Advertising - Press
JRA property advertising
The advertising campaign for JRA started with a prelaunch campaign followed by a weekend launch advert in regional property press – enquiries generated through the Harlow Star proved most successful – viewing for the launch weekend numbered 48, some converting to actual sales. Commentators observed the adverts developed by Thump had strong standout in a highly congested media.
The JRA is an eleven storey apartment building, the apartments are one and two bedrooms and whilst modern and contemporary they remain much as many others in the area. The creative concept identified with the views afforded by the location and used a double entendre with the call to action – viewing the apartments. The full page adverts ran in local press to Harlow, Hertfordshire and Essex.
