App development - iPhone
iBrew iPhone App
This App allows consumers to brew their own virtual pint of Greene King ale. Users can brew a virtual pint of Abbot Ale, Greene King IPA or Old Speckled Hen. Operationally it is very simple by selecting the right core ingredients of Barley, Water, Yeast and Hops, and from the right geographic areas followed by the correct quantities and then physically shaking the Apple iPhone. The App is part of the Head Brewers Club. The Head Brewers Club is a collection of some of the best Greene King cask ale pubs as chosen by Head Brewer John Bexon.
Choose the right Barley from the right region by scrolling through the menus offered and then the amount that you think is right, remembering not all real ales are the same and will have differing amounts of ingredients. Add Water, and Yeast. Finally choose the Hops from the geographic selection provided and again the quantity. To start the brewing process user must shake their iPhone. Within a few seconds you will see if you have brewed the perfect pint of Abbot Ale, Greene King IPA or Old Speckled Hen and you will hear the pint being pulled. If you have chosen the wrong ingredients or quantities you will have brewed a bad pint and the iPhone App will tell you if the pint you have brewed is too strong, too weak, too malty or too hoppy. In this event you will also be given a hint as to how you can re-select to achieve the desired result. Dependent upon your choices you may have brewed a great pint of Abbot, IPA or Old Speckled Hen so keep trying to brew all three.
Of course users can try the real thing by using the search function to find a Head Brewers Club pub by area.
Download the iBrew app from the iTunes store
