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The growing power of Influencer Marketing

Influencer Marketing

Influencer marketing has been one of the most radical trends in marketing in the last year. As it grows, businesses and personal brands have benefitted. This marketing craze might have influenced the whole platform of digital marketing in the foreseeable future. An influencer is gone far past previous marketing ideas of celebrity endorsement. Word of mouth recommendations run through social…

Christmas Advert Roundup 2017


Christmas advertising has become incredibly important in the build-up to the festive season. Supermarkets and superstores spending their whole year focused on their Christmas advert campaigns, hoping to capture the hearts and imaginations of the UK audience. Whether it’s familiar characters like Paddington, famous actors like Ewan McGregor, these companies go all out. We’ve collected a roundup of all the big…

Everything marketers need to know about GDPR

Digital Marketing

The EU’s General Data Protection Regulation, or GDPR, comes into effect in 2018. Regardless of the Brexit result and the UK’s departure from the EU, all marketers need to be compliant. Essentially, the focus of this regulation is to improve the protection of data for all EU citizens, residents, and businesses. This data includes: Name Address Phone number Email address…

5 ways to improve your email marketing

Email Marketing

There is a lot of hype concerning the success of email marketing, and whether it’s ‘dead’ or not. Email marketing certainly isn’t dead. On average, people will send and receive 269 billion emails per day in 2017 alone. With more than 90% of adults using emails, the marketing opportunities are exponential. However, traditional email marketing may be dead, with your…

The progression of personalised marketing

Inbound Marketing

Personalised marketing has been one of the biggest digital marketing buzzwords, however, its brevity has proven it is much more than a gimmick. Personalised marketing has long surpassed the concept of inserting a first name. Personalisation allows you to subtly tailor your content to the various segments of your audiences based on both demographics and psychographics. The digital age has…