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Christmas Advert Roundup 2017

Advertising

Christmas advertising has become an incredibly important in the build-up to the festive season. Supermarkets and superstores spending their whole year focused on their Christmas advert campaigns, hoping to capture the hearts and imaginations of the UK audience. Whether it’s familiar characters like Paddington, famous actors like Ewan McGregor, these companies go all out. We’ve collected a roundup of all…

Everything marketers need to know about GDPR

Digital Marketing

The EU’s General Data Protection Regulation, or GDPR, comes into effect in 2018. Regardless of the Brexit result and the UK’s departure from the EU, all marketers need to be compliant. Essentially, the focus of this regulation is to improve the protection of data for all EU citizens, residents, and businesses. This data includes: Name Address Phone number Email address…

5 ways to improve your email marketing

Email Marketing

There is a lot of hype concerning the success of email marketing, and whether it’s ‘dead’ or not. Email marketing certainly isn’t dead. On average, people will send and receive 269 billion emails per day in 2017 alone. With more than 90% of adults using emails, the marketing opportunities are exponential. However, traditional email marketing may be dead, with your…

The progression of personalised marketing

Inbound Marketing

Personalised marketing has been one of the biggest digital marketing buzzwords, however, its brevity has proven it is much more than a gimmick. Personalised marketing has long surpassed the concept of inserting a first name. Personalisation allows you to subtly tailor your content to the various segments of your audiences based on both demographics and psychographics. The digital age has…

5 easy steps for a successful Google AdWords Campaign

Search Engine Marketing

Google AdWords is a great way to increase your online visibility and to encourage traffic towards your site. Follow our top tips for a successful AdWords campaign. Strategy They key to success for a Google AdWords Campaign is to completely understand what your success means. The strategy, therefore, is incredibly important and always the first step in any digital marketing campaign. Within…

How to create a successful infographic

Design

An infographic is a visual presentation of facts and evidence. The fundamental point of an infographic is not just to make it aesthetically pleasing, but also to translate information into visual shapes that allows your audience’s brains to digest and understand it better. Visual content is a core within marketing communications. In a survey conducted by Venngage, 60% of marketers…