Industry

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Flexibility Fuels Originality

Business, Design, Industry, Marketing

The success of many small agencies depends on the ability to leverage flexibility and develop fresh ideas. Taking Thump as an example, each team member must be an expert at his or her job but also requires the flexibility to develop additional skills. Being a small agency, we can encourage this personal development as it ultimately leads to development of the…

IS HARRY POTTER THE BRAND WITH A MAGIC WAND?

Industry

The beauty of the Harry Potter book series isn’t just the way it captivates our imagination, it’s the way it appeals to readers of all ages. Whether you grew up reading about Harry and his adventures in a world of witchcraft and wizardry, or found yourself immersed in the books at the same time as your children, we can all…

POKÉMON GO – MORE THAN JUST A GAME

Industry, Tech

Based on the Nintendo Pokémon franchise of the 90’s, Pokémon Go is a free augmented reality (AR) mobile game. Using GPS technology and your phone’s camera function, the app makes Pokémon appear around you, at which point you throw ‘Pokéballs’ at the pocket monsters to catch them. Users take the role of a Pokémon trainer catching Pokémon monsters by exploring the…

DO BRANDS NEGLECT THEIR SOCIAL RESPONSIBILITY?

Industry

Corporate social responsibility (CSR) has lost its credibility, modern day consumers are not fooled by brands that appear to be doing good, which is why social purpose as an evolution of CSR is the way forward. Consumers’ today have lots of choice, so it takes something special to get their attention. More than simply buying products, they want to be part of movements and…

IS SHORTER BETTER FOR BUSINESS?

Design, Industry

As expressive and creative as advertisers and marketers want to be, they more often than not have to adhere to certain restrictions. Sometimes those restrictions may be imposed on them by a client, it may even be their intended audience but there is one universal restriction amongst modern day creatives. Time. We are fighting a constant battle to do more,…

HOW NATIVE ADVERTISING CAN HELP YOUR BRAND

Industry

In our advertising-saturated world, consumers have become very savvy. They recognise advertising from a mile away and avoid it like the plague. Consumers today also tend to view the information within ads very cynically. They understand that someone has paid to have something printed, said, or acted out. Native advertising was developed to combat these issues. By looking like the content…

THE EVOLUTION OF LANGUAGE – WHY WE CREATE NEW WORDS

Industry

The English language is one that is constantly evolving and has been consistently adapted throughout history. Literary giants such as Geoffrey Chaucer introduced the terms ‘approach’ and ‘universe’, whilst William Shakespeare, the renowned playwright and poet, introduced at least 500 new words. Words such as lonely, hint and critic, which seem integral to our language nowadays were first familiarised within…