Design - Corporate Identity
Corporate identity development and brand strategy for Grass Group
The Grass Group was previously called Trilo UK Ltd which reflected the importing and distribution of dominant brand Trilo from Holland. However the company also supported a number of other brands and had decided to diversify even further. Hence conflicts were self evident and the communication was hampered by the visibility of its old brand.
Thump were involved in consultation on the name development and thereafter created an umbrella Group brand identity and positioning sub brands in context. This helped pave the way for diversification of the business and improved marketing opportunities as well as sales opportunities.
We also developed their positioning to communicate their professionalism and the breath of offering in the context of their industry being Ground Care.
The simply colourways and shapes are cognitive to their product offering ranging from grass to sand applications.
