Design - Literature/Brochures
Palladia, Hudson House Location sheet
Our client, Executive Offices Group, launched the new Palladia brand to coincide with a newly acquired and refurbished building, Hudson House. For Thump, media strategy and research are inherent to above-the-line strategy. We work hand in glove with our clients, and with media independents with whom we have long-established relationships. This often provides us with a competitive advantage, both financially and otherwise, as we can select the right specialist for the requirement.
The brief included all the event graphics and support literature, but we were also responsible for driving traffic to the launch event. A direct mail campaign was targeted at agents, influencers and the media. The campaign manifested as an invitation to the launch day, presented as a picture frame. The result was an attendance of 60% of the invitees, and significant press coverage in the nationals and trade press. Although not substantiated, feedback has been that awareness has been raised, and the client is certainly happy with the outcome.