Jan 3, 2017 / / In Marketing / Tags: brand, demographics, digital, digital marketing, facebook, instagram, internet, linkedin, marketing, online, psychographics, social media, social media marketing, twitter / Leave a comment
The modern world is almost entirely dictated by the technology that surrounds us, as should your marketing strategy. In order to help your business grow, Thump can help you with creative digital marketing. This will give your business the best opportunity for competition and growth.
This is especially important if you’re a SME. As a small and medium business, Thump understands the importance of your resources and using them effectively. 40% of businesses claim they have seen considerable savings by using digital marketing. Many businesses are moving towards a digitised strategy in the new year to encourage business growth and expansion. Small and medium business using digital marketing techniques have 3.3 times better chance of expanding both their workforce and their business.
The customer experience is increasingly important in the business world. Digital marketing plays straight into this. You can refine your targeted audience and ensure that your marketing efforts are being sent out to the right people. Further, with this targeted audience, digital marketing provides you for the perfect platform for interaction. Marketers state that customer experience is the most important aspect of marketing, interaction with the customers is imperative. By using digital marketing, you will be able to have increased effectiveness with increased customer satisfaction and experience, customer retention and be able to offer a personalised service.
Creating a marketing strategy based in the digital realm allows you to gain vital and useful customer insights. Every day, there are over 4.5 billion likes on Facebook, 500 million tweets and 95 million photos and videos uploaded to Instagram. These figures are impressive, but what they represent is important as well. Every like, follow, upload and click represents information about the user behind the profile. Digital marketing allows you to build up the psychographics of your audience which is becoming increasingly more important than demographics.
The backbone of every marketing strategy is to increase your brand’s recognition and be consequence generate leads. Digital marketing, and in particular, social media is valuable in creating an awareness and giving your company a brand personality. Social media is a digital platform for you to voice your own business and abilities. It also allows happy customers to voice their praise. 90% of respondents claim they trust information about a brand, product of service if the information comes from someone they know. Social media gives you the opportunity to turn your customers into brand advocates, in an organic, digital form.
The ‘Internet of Things’ is a global ecosystem of interconnected devices from tablets and smartphones, to any appliance which is interacted with through the internet. If your business is to survive in the ‘Internet of Things’ era, you must invest into the interconnected grid of the web. Implementation of digital marketing gives you access to your audience through forms in which they engage with daily. Over 60% of adults use social media, therefore a digital marketing strategy can put your brand in the pockets and hands of potential customers.
Digital marketing has surpassed traditional advertising in its effectiveness, but you need to be different to make an impact. Creating an integrated digital marketing strategy and implementing it effectively is always the first step in embarking on your business’ digital potential. Thump works with many different clients on their digital marketing. We work on blogs, social media marketing, content marketing and email marketing. Call Thump on 01638 663600 to talk about how we can help your business.