Oct 25, 2016 / / In Marketing / Tags: advertising, client, content marketing, creative, design, direct marketing, email, email adveritising, emailmarketing, inbox, marketing, marketing campaign, online marketing, security, seo, tom hanks, traffic, web, web design, you've got mail / 1 Comment
In 2014, there were 4.35 billion email address accounts globally. Predictions for the future state that by 2019, this figure will be around 5.59 billion resulting in an overall growth of 26%. Many people struggle to live without their emails, for even an hour. This isn’t that surprising, considering in 2014, an astonishing 122,500,453,020 emails were sent every hour. So why do people consider email marketing a strategy of the past?
Yes, the days of Meg Ryan and Tom Hank’s style of ‘You’ve got mail’ marketing is long gone, but that doesn’t diminish the power of the online communication. In fact, with the growing technology and dependence on smartphones, our emails are always with us. By 2017, it is predicted that 1.79 million people will access emails via their mobile device. This digital communication is always with us, therefore provides the perfect opportunity for marketing.
With 80% of content marketers use email marketing, it’s hard to justify that it is dead! Further, 55% of companies generate more than 10% of their sales from email.
Marketers themselves have consistently ranked email as the single most effective tactic for awareness, conversion and retention. Compared to marketing on Facebook and Twitter, email can be almost 40 times better at acquiring new customers. Email marketing is said to be the biggest marketing channel on Black Friday, driving in an additional 25.1% of all orders. 66% of consumers have made a purchase having just read a marketing email.
Here at Thump, we often use an email marketing campaigns for a range of different clients. With our ethos centred on being different and standing out from the crowd, we can use our creativity to cut through the noise and deliver successful email marketing campaigns.
For example, for our client Reliance High-Tech, Thump produced a successful emailing marketing for their S2 Securities. Thump realised the importance of a headline to encourage people to click on the email. By adding an title to one of the mail-outs, users were over twice as likely to click on the email.
Email marketing is far from dead. With the right creative minds, it is alive and kicking. If you think email marketing can help your business, get in touch with us at Thump. We promise to always make an impact whether its on a website or in an inbox.