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Inbound marketing: Attracting customers to you

Nov 28, 2016 / by Thump / In Marketing / Tags: , , , , , , , , , , , , , , , , , , , , , , , , , / 1 Comment

Inbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention.

What is inbound marketing?

Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can attract qualified prospects to your business, and even more importantly, keep them wanting more.

Inbound marketing: How do you do it?

This strategy is omni-channel based. With less than 0.2 seconds to make an impact online, you have to be everywhere. Of course, it isn’t about over-saturation, but it’s about targeting. Thump, as an omni-channel agency, can choose the perfect channels for you and your business optimisation. If you want to know which ones, call us on 01638 663600. Inbound marketing can use blogs, content marketing, events, SEO, social media, and much more. We can help you create brand awareness and attract new business. This is different to outbound marketing where we, as marketers, would actively find and search for customers. We will attract your audience to you, and turn them into customers.

 

Why is inbound marketing so important?

In today’s digitally driven world, inbound marketing is rising. We create 2.5 quintillion bytes of data each day, in fact, 90% of the data in the world today has been created in the last two years alone. The internet, is quite literally, a buzz. Where does inbound marketing come in with all of this? This marketing strategy gives you, as a company, the power. The power to give your audience the exact answers they want. It allows you to build trust, assert authority and create a reputation.

The benefits of inbound marketing

Knowing exactly what your company can get out of inbound marketing is incredibly important. Thump can help your business to creative a brand preference, generate social media presence and help search engine optimisation efforts. The combination of social media, SEO and content marketing can increase your brand awareness whilst putting your customers in the driver’s seat.

The success of inbound marketing

The success of this marketing technique is held within its strategy. It’s about perfecting your channels, their individually catered strategies and optimising them all together. Thump can help your business to choose what’s right for you. We know what’s right. Success is down to commitment and marketing innovation. That’s exactly what Thump is about. We will identify your target audience, work with you to create the brand personality suited to the business, choose your delivery platforms and then execute the strategy. Inbound marketing is one of the fastest growing marketing strategies of today, so why wait?

They say by 2020, business will be conducted nearly exclusively online, with 85% of enterprise being conducted by never talking to a human. The internet and all of its possibilities are an unstoppable force. Let Thump teach you its abilities for your business. Call us on 01638 663600 or email roger@thumped.co.uk to discover what we can do for you.

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