Dec 19, 2016 / / In Automotive / Tags: automotive, business cards, car, compliment slip, design, development, east anglia, letterhead, LG, local, local garage, mechanic, MOT, negative space, rebrand, redesign, servicing, signage, stationery, suffolk, Thump, web, website / Leave a comment
LG were in need of a complete refresh, including their brand, offline and online communications. Thump has a history of automotive clients, and with this experience and our drive to always doing something differently, we approached the brief creatively to create Local Garage
LG is an independent service and MOT centre based in Bury St Edmunds, Suffolk. They offer a large scope of services for all makes and models of cars, including LCVs up to 3.5 tonnes and fleet servicing. LG have a policy of investing in both their team and equipment, and wanted their brand identity to support their working service promise.
LG needed to update their brand, and following this, their website, signage and stationery to follow. LG wanted to emphasise their various different services after primarily being associated as an MOT centre. The trained technicians and LG workshop keep up to date with technology advances, and they needed a brand that reflected as such.
The brand of LG had become outdated over the years, so the understanding of ‘LG’ became lost over time. To refresh, Thump wanted to keep the ethos and recognition of the brand therefore rebranded LG as Local Garage.
Local Garage offers a range of services from full servicing, MOTs, to ancillaries, for both personal and professional use. Thump wanted this to translate creatively, therefore developed a header with visual icons displaying various services. This header is present across all stationery, including compliments slips, letterheads and business cards; the signage for the Local Garage building and also the website wherein it is animated.
Creatively, Thump used negative space to create a spanner in the LG initials. The positive space of the LG defines the negative space design. This brings balance to the composition and reiterates not only who LG are, but also what they do.
The refresh of the website saw implementation of all creative aspects previously mentioned, alongside further enhancements. Thump wanted to adopt a contemporary look for Local Garage. Throughout the website, Thump used coloured menus, an animated header and bright visuals. Visit the website here.
If your business needs help with creative needs, Thump can help. Including rebranding, design and creative development of offline and online communication and any other marketing or advertising needs, call us on 01638 663600. Thump makes an impact.