Based in Cambridge, Charlie Bravo is a letting and property management agency that offers a refreshing approach to the way they serve tenants and landlords. Whilst this straightforward, friendly and personalised attitude is central to their brand, so to is their location. With that in mind, Thump created the name Charlie Bravo. Using the phonetic alphabet equivalent of CB, the postcode used in Cambridgeshire, there is an instant association with property and the area in which they work. Combined with a clean logo that uses complimentary colours and a modern typeface, the notion of being friendly, yet forward-thinking and professional is clearly denoted to their target audience. Incorporating two roofs into the logo also helped reaffirm their involvement with the property industry.