Having built up Charlie Bravo as a brand, Thump then produced a series of video idents. Working as a promotional sequence to promote brand awareness, these videos were integrated with a consumer advertising campaign. The theme behind the production of these videos was to not only outline what Charlie Bravo does, but how they do it. ‘Property Management. Our Way’ is bold claim that is given substance by the success of this project. Thump not only fulfilled the expectations of the brief but gave added value in creating a talking point with some of the more shocking content included.