Having been engaged from inception, Thump has worked with Cricket Deal Direct, a new entrant into the online cricket equipment sales industry, through to their launch. This started with name generation and a logo that reflected their story and product offering. Cutting out the middleman and dealing direct with clients was the basis for creative approach. As well as the name, the two facing D’s in logo represent a deal between two parties, as opposed to three. The final deliverable was a complete package of core stationery, a responsive and impactful e-commerce website, email marketing campaigns, print advertising, exhibition and event graphics and social media management.