Kohinoor Joy

Who are Kohinoor 

Kohinoor Foods is a brand of a larger parent company, Indo-European Foods. They are an Indian food specialist, with a product range spanning across cooking sauces, ready meals, rice and snacks. Their primary mantra is focused on bringing the authentic taste of India to the UK.

Their ambition

Kohinoor wanted to branch out into more than just food through their website. Essentially, the goal was to create a website, that wasn’t a website. The look and feel of the website moved away from a corporate site. The client wanted to encapsulate both their products and lifestyle in one easy hub.

Our action

The hybrid website is based on experience and sharing the stimulation of senses – just like the products. Therefore, we used the senses to uniquely categorise the various articles: savour, explore, aroma, harmony and connect.

Kohinoor Joy is an experience for an online community that manifests as a digital hub of content of all things Indian related. It is the one destination for the discovery of authentic Indian culture, food, stories, and traditions. The core values centre on authenticity, both cultural and social. The content of Kohinoor Joy is what fuels the community. Also, the interaction with Kohinoor Joy allows the community to grow and develop. This content is created by Thump, the client and also freelance bloggers and writers.