Providing wealth management services for investment advisors and their clients, Novia has positioned itself as a forward thinking organisation that offers a way of thinking. With this in mind, Thump undertook a branding project that emphasised everything Novia stands for and what they offer. The end result, in terms of logo design, was a clean image that uses the forward slash to depict the association with new technology, with the symbol being widely used in computing commands and having a constant presence in online platforms. The soft colourways and friendly typeface used also denote the approachable nature of the business. This brand philosophy continues through to corporate brochure project completed by Thump.