The Merchants

As part of their promotion for the Autumn Beer Festival, The Merchants tasked Thump with producing a vast array of communications and marketing material. From an additional promo page for their website, to posters and banners for the event, this project centred around the concept of highlighting the individual characteristics of the beers and ales on offer. With over 100 beverages to choose from, this promotion used the target audience’s knowledge of the products to generate greater interest and engagement at the event.