As a business that positions itself being different to everyone else, ThoughtWorks not only wanted to back this claim up in the work they do, they wanted to let people see it for themselves. One approach they took was to invite clients to an event at their ThoughtWorks studios. Thump produced an email invite that represented the fun and energetic brand ethos of ThoughtWorks, giving recipients the opportunity to attend the event and meet some ‘ThoughtWorkers’.