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Social media: improve your results

Nov 2, 2016 / by Thump / In Marketing / Tags: , , , , , , , , , , , , , , , , , , / Comments 2

social-mediaSocial media is an extremely powerful tool and should feature in every business’ marketing strategy. The power of social media channels should not be overlooked as the possibilities are endless and are held within every smartphone, tablet and desktop. However, your business has to be using this digital power correctly. Thump prides itself on its knowledge and use of the great potential held by social media channels, supported by our analytics.

Social Media: facts and figures

Over 75% of all internet users user social media. Facebook has 1.71 billion active users, with 6 new profiles being made every second. Twitter has 310 million monthly active users and 6,000 tweets are sent every second. 92% of companies tweet more than once a day.LinkedIn is the most important social media for professionals and b2b companieswith 400 million users. Instagram has over 400 million active users and considered the channel with the most growth potential, with a forecast of 70% of companies to have profiles in 2017.

Practice what we preach

Thump advises many companies to use social media to increase brand awareness, marketing optimisation and increase on business leads. All marketing strategies are individually tailored for each client and their own optimisation and goals. Thump wants to prove to you how, with our integrated strategy, your business can grow.

Taking October by example, Thump wants to prove how optimisation of social power can produce incredible results, with just two of our social media channels.

Twitter

Twitter is a quick-fire dialogue channel that is restricted by 140 characters, however, its business opportunities prove rather less restricting.

In 28 days, our number of tweet impressions have increased by 377.4%. Our profile has been visited much more, with an increase of an incredible 917.4%. More of our followers are actively engaging with our twitter profile proven by our number of mentioned increasing by 633.3%. Further, our twitter is improving our overall web analytics with the number of URL clicks on twitter to our website increasing by 100%.

Facebook

Facebook is a combination of a dialogue and publishing channel. More than uploading photos of your last great adventure, the exposure of your brand available on Facebook is astonishing.

In 28 days, the Thump Facebook page has been viewed more by 189%. Our number of fans has increased even more, by 400%. Furthermore, the exposure of our posts have reached more users by 268% with the engagement of the posts increasing by 149%.

With the wide breadth of social media channels, from Facebook and LinkedIn to Pinterest and Instagram, there is an audience waiting for your business. Get in touch with us at Thump to discover how we can improve your social media and grow your business.

 

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