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Vogal Group

Feb 23, 2016 / by Thump / In / Comments Off on Vogal Group

Thump CaseStudyVogal

Ambition

Vogal Group is an industry leading mechanical and electrical service provider. Offering the design, build, installation and maintenance of electrical control systems and mechanical equipment, they have amassed over 25 years’ experience in the industry through serving a wide and varied client base. Our challenge was to produce a new website that reflected the Vogal Group brand as well as its reputation and positioning as a company. The design of the previous website is one that failed to represent the values of the company, it was lacking in innovation and didn’t demonstrate the deliverables of Vogal Group as an organisation.

Action

Thump created a user-friendly, truly distinctive website. One that was based on the Vogal Group brand and its values but still centred around the services they offer. A bespoke build with similar characteristics to our previous projects for Vogal Training and Vogal Project Management, it still stands out as being different with a contemporary look and feel. Enabling an intuitive customer journey, the website features a simple navigation with clear and concise copy that exhibits the credibility and level of expertise of Vogal Group. Using a simple CMS system, Thump made updating the website effortless, ensuring that topicality can be consistently maintained. As with any website we design and build, it is fully responsive across all platforms and used SEO to achieve crucial search engine positioning.

Impact

The impact of this new website is one both Thump and Vogal Group are incredibly proud of. Whilst the enhanced functionality and improved SEO positioning are obvious benefits of Thump’s contribution to this project, the successful synergy with other components of the Vogal Group brand is something our client was greatly impressed by. Since its launch, this new website has contributed to a vast increase in customer engagement. Vogal Group’s Chairman, Ben Atkins, commented that; “I can’t thank Thump enough for the work they’ve done. The new website has already shown great effectiveness and it’s all down to their hard work”.

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