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Social media: Ready for the 2017 revolution

Marketing

Social media has become integral lives, and has done for many years.¬†Whether it’s for business or personal, everyone uses it in some form. The digital world constantly evolves, and Thump has compiled the social media channels and changes which will revolutionise life of 2017. Social Media rivalry The Facebook vs. Snapchat rivalry has grown for many years. Facebook has long…

Emotional advertising- the new market research

Marketing

Market research is often considered the very fundamental of anything involved in advertising. We advertise to an audience, therefore understanding what the audience wants and needs is absolutely integral. However, traditional market research as we know it is in decline, with emotional tracking registering decision-making and responses becoming more favourable. Market research of emotion Market research has always been very…