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5 easy ways to improve your business presentations

Business

Every business recognises the importance of presentations. To capture attention and truly make an impact, your presentational skills should reflect the standard of the work and your business. These are some of the biggest presentation trends for 2017. Conversational Presenting In a conversation, your brain naturally syncs up and mirrors to your partner. Conversational presenting has proven to be extremely…

5 reasons your business needs digital marketing

Marketing

The modern world is almost entirely dictated by the technology that surrounds us, as should your marketing strategy. In order to help your business grow, Thump can help you with creative digital marketing. This will give your business the best opportunity for competition and growth. Digital marketing is cost-effective  This is especially important if you’re a SME. As a small and…

Inbound marketing: Attracting customers to you

Marketing

Inbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention. What is inbound marketing? Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can…

Emotional advertising- the new market research

Marketing

Market research is often considered the very fundamental of anything involved in advertising. We advertise to an audience, therefore understanding what the audience wants and needs is absolutely integral. However, traditional market research as we know it is in decline, with emotional tracking registering decision-making and responses becoming more favourable. Market research of emotion Market research has always been very…

Millennial Marketing: Are you missing the mark?

Marketing

In Thump’s previous blog, we saw how the older generation are consistently being ignored and misunderstood by marketers, but they’re not alone. The Millennial generation is often considered a challenge in the marketing world, simply owing to the shift in behavioural patterns from previous generations. So, who are these Millenials, why are they so different, and how should you be targeting them?…

Email etiquette: How to say goodbye

Business, Marketing

Dear Reader, Starting an email is easy. In the majority of situations, you can use a mixture of ‘dear’, ‘hello’, or even ‘hi’. However, what about signing off? Signing off is the lasting impression you’ll have on the reader, therefore you must think about this carefully. Mostly, consider your relationship with the correspondent, your reason for emailing and in general,…

DO BRANDS NEGLECT THEIR SOCIAL RESPONSIBILITY?

Industry

Corporate social responsibility (CSR) has lost its credibility, modern day consumers are not fooled by brands that appear to be doing good, which is why social purpose as an evolution of CSR is the way forward. Consumers’ today have lots of choice, so it takes something special to get their attention. More than simply buying products, they want to be part of movements and…