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Email marketing: alive and kicking

Marketing

In 2014, there were 4.35 billion email address accounts globally. Predictions for the future state that by 2019, this figure will be around 5.59 billion resulting in an overall growth of 26%. Many people struggle to live without their emails, for even an hour. This isn’t that surprising, considering in 2014, an astonishing 122,500,453,020 emails were sent every hour. So…

Motivation and not procrastination

Business

Keep checking the time? Tapping your fingers? Scouring the internet? We get it. You’re looking for procrastination, and trying to convince yourself there’s only a few more hours to go until work is over. However, we hope we can change your mind. We’ve got the top tips for you to avoid the procrastination temptation and get on-board the motivation train. Environment…

Millennial Marketing: Are you missing the mark?

Marketing

In Thump’s previous blog, we saw how the older generation are consistently being ignored and misunderstood by marketers, but they’re not alone. The Millennial generation is often considered a challenge in the marketing world, simply owing to the shift in behavioural patterns from previous generations. So, who are these Millenials, why are they so different, and how should you be targeting them?…

Surprise and delight marketing

Creative, Marketing

Surprise and delight marketing is becoming progressively more common as consumer behavioural preferences have changed significantly over the last decade. As the title simply suggests, this style of marketing campaign focuses on surprising consumers to incite positive and happy feelings toward the brands essentially. Surprise and delight is ultimately a gift for a consumer. The power of surprise and delight marketing…

Email etiquette: How to say goodbye

Business, Marketing

Dear Reader, Starting an email is easy. In the majority of situations, you can use a mixture of ‘dear’, ‘hello’, or even ‘hi’. However, what about signing off? Signing off is the lasting impression you’ll have on the reader, therefore you must think about this carefully. Mostly, consider your relationship with the correspondent, your reason for emailing and in general,…

Thump Welcomes New Business Developer

Business

Thump offers a big welcome to Theresa Bradstreet as our New Business Developer. Theresa has an incredible and extensive experience within sales, stretching across a wide range of industries including travel, computers, cars and advertising. She describes herself as a ‘serial entrepreneur’ and has set up many businesses. What attracts Theresa to this, is the thrill of new start ups…

Flexibility Fuels Originality

Business, Design, Industry, Marketing

The success of many small agencies depends on the ability to leverage flexibility and develop fresh ideas. Taking Thump as an example, each team member must be an expert at his or her job but also requires the flexibility to develop additional skills. Being a small agency, we can encourage this personal development as it ultimately leads to development of the…

IS SHORTER BETTER FOR BUSINESS?

Design, Industry

As expressive and creative as advertisers and marketers want to be, they more often than not have to adhere to certain restrictions. Sometimes those restrictions may be imposed on them by a client, it may even be their intended audience but there is one universal restriction amongst modern day creatives. Time. We are fighting a constant battle to do more,…