There is a lot of hype concerning the success of email marketing, and whether it’s ‘dead’ or not. Email marketing certainly isn’t dead. On average, people will send and receive 269 billion emails per day in 2017 alone. With more than 90% of adults using emails, the marketing opportunities are exponential. However, traditional email marketing may be dead, with your…
Brand experience is critical for your marketing strategy
MarketingTo create an overall positive reputation and convert leads into brand advocates, having a great service is only part of the job. As a brand, your business must also be able to provide a great customer experience. To achieve this, experiential marketing is key. Is your marketing strategy targeting the customer experience and ensuring there is a positive brand experience?…