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5 ways to improve your email marketing

Email Marketing

There is a lot of hype concerning the success of email marketing, and whether it’s ‘dead’ or not. Email marketing certainly isn’t dead. On average, people will send and receive 269 billion emails per day in 2017 alone. With more than 90% of adults using emails, the marketing opportunities are exponential. However, traditional email marketing may be dead, with your…

Email marketing: alive and kicking

Marketing

In 2014, there were 4.35 billion email address accounts globally. Predictions for the future state that by 2019, this figure will be around 5.59 billion resulting in an overall growth of 26%. Many people struggle to live without their emails, for even an hour. This isn’t that surprising, considering in 2014, an astonishing 122,500,453,020 emails were sent every hour. So…

Email etiquette: How to say goodbye

Business, Marketing

Dear Reader, Starting an email is easy. In the majority of situations, you can use a mixture of ‘dear’, ‘hello’, or even ‘hi’. However, what about signing off? Signing off is the lasting impression you’ll have on the reader, therefore you must think about this carefully. Mostly, consider your relationship with the correspondent, your reason for emailing and in general,…