omni-channel

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Inbound marketing: Attracting customers to you

Marketing

Inbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention. What is inbound marketing? Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can…

Millennial Marketing: Are you missing the mark?

Marketing

In Thump’s previous blog, we saw how the older generation are consistently being ignored and misunderstood by marketers, but they’re not alone. The Millennial generation is often considered a challenge in the marketing world, simply owing to the shift in behavioural patterns from previous generations. So, who are these Millenials, why are they so different, and how should you be targeting them?…

The Perfect Omni-Channel Experience

Business, Shopping

What is an Omni-Channel Experience? It is estimated that the average adult now spends more than 50% of their time with digital media. Smartphones have become the clear channel of choice, made obvious with over half of smartphone users claiming they couldn’t imagine their lives without their smart phones, according to the Huffington Post. With consumers active on so many digital channels, a…