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How to create a successful infographic


An infographic is a visual presentation of facts and evidence. The fundamental point of an infographic is not just to make it aesthetically pleasing, but also to translate information into visual shapes that allows your audience’s brains to digest and understand it better. Visual content is a core within marketing communications. In a survey conducted by Venngage, 60% of marketers…

Emotional advertising- the new market research


Market research is often considered the very fundamental of anything involved in advertising. We advertise to an audience, therefore understanding what the audience wants and needs is absolutely integral. However, traditional market research as we know it is in decline, with emotional tracking registering decision-making and responses becoming more favourable. Market research of emotion Market research has always been very…