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5 easy steps for a successful Google AdWords Campaign

Search Engine Marketing

Google AdWords is a great way to increase your online visibility and to encourage traffic towards your site. Follow our top tips for a successful AdWords campaign. Strategy They key to success for a Google AdWords Campaign is to completely understand what your success means. The strategy, therefore, is incredibly important and always the first step in any digital marketing campaign. Within…

5 easy ways to improve your blog with SEO

Business, Marketing

Brand awareness is incredibly important, especially in consideration of how much internet traffic there is in the digital age. Google has over 100 billion searches a month, which can make it difficult to make your presence known. SEO is the main way to improve rankings of your website in search engines. 66% of marketers believe that improving SEO and growing their…

Inbound marketing: Attracting customers to you

Marketing

Inbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention. What is inbound marketing? Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can…