smartphone

Thump > Blog > smartphone

Millennial Marketing: Are you missing the mark?

Marketing

In Thump’s previous blog, we saw how the older generation are consistently being ignored and misunderstood by marketers, but they’re not alone. The Millennial generation is often considered a challenge in the marketing world, simply owing to the shift in behavioural patterns from previous generations. So, who are these Millenials, why are they so different, and how should you be targeting them?…

The Perfect Omni-Channel Experience

Business, Shopping

What is an Omni-Channel Experience? It is estimated that the average adult now spends more than 50% of their time with digital media. Smartphones have become the clear channel of choice, made obvious with over half of smartphone users claiming they couldn’t imagine their lives without their smart phones, according to the Huffington Post. With consumers active on so many digital channels, a…