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Emotional advertising- the new market research

Marketing

Market research is often considered the very fundamental of anything involved in advertising. We advertise to an audience, therefore understanding what the audience wants and needs is absolutely integral. However, traditional market research as we know it is in decline, with emotional tracking registering decision-making and responses becoming more favourable. Market research of emotion Market research has always been very…

Motivation and not procrastination

Business

Keep checking the time? Tapping your fingers? Scouring the internet? We get it. You’re looking for procrastination, and trying to convince yourself there’s only a few more hours to go until work is over. However, we hope we can change your mind. We’ve got the top tips for you to avoid the procrastination temptation and get on-board the motivation train. Environment…

POKÉMON GO – MORE THAN JUST A GAME

Industry, Tech

Based on the Nintendo Pokémon franchise of the 90’s, Pokémon Go is a free augmented reality (AR) mobile game. Using GPS technology and your phone’s camera function, the app makes Pokémon appear around you, at which point you throw ‘Pokéballs’ at the pocket monsters to catch them. Users take the role of a Pokémon trainer catching Pokémon monsters by exploring the…

VIRTUAL REALITY – WHERE IS TECHNOLOGY TAKING US?

Industry, Tech

Virtual reality used to be a fictional idea that was the subject of science fiction movies but over the last few years, advances in virtual reality technology means it is no longer something we think about, it’s something we actually use. Two key factors concerning the emergence of virtual reality are 3D camera technologies and the ever-evolving smart phone technologies,…