May 3, 2016 / / In Design, Industry / Tags: brand, branding, business, creative, design, direct marketing, integrated campaign, marketing, marketing communication, marketing strategy, SME, social media / Leave a comment
Integrated Marketing Communications (IMC) is an approach to planning communications that gives small to medium sized businesses the potential to get better results from campaigns as well as reducing marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximise communications impact.
Thump has long been an exponent in the traditional approach to marketing communications. Businesses and their agencies often plan separate campaigns for advertising, press relations, direct marketing and sales promotions etc. Integrated campaigns use the same communication tools to reinforce each other and improve marketing effectiveness.
Creative consistency adds value in more ways than one!
With an integrated campaign, the different tools/media feature the same creative treatment. By repeating the creative through headlines, key phrases and images in each communication, you ensure that prospects and customers receive consistent messages each time they see one of the elements of the campaign. Creative consistency helps reinforce the basic campaign themes by increasing the number of times prospects see or hear the same message often referred to as to as OTV (Opportunity to view) and OTH (Opportunity to hear).
Creative consistency applied as part of an integrated campaign can also save you money. By using the same creative in images and adapting the same copy for different media, you reduce copy-writing, design and photography costs. Equally working with a lead agency reduces the need to work with several external suppliers or separate specialist agencies. Thump offer integrated communications services and we are happy to discuss your requirements.