New brand identity for Gamma
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Gamma Associates is a leading research and market information software supplier to international companies including car manufacturers. Their offering spearheaded by its halo product mTab.
The old product logo was referred to internally as “the tombstone” not the most positive of accolades. Thump pitched for the business and won the account, in the first instance developing a branding strategy and creative execution.
In all three new brands were created as well as a brand website which is currently in development.
Themocracy