Web Solutions - Websites & Microsites
Cambridge University Hospitals - Addenbrooke's - 'Do Something Wonderful'
Thump were invited to pitch for designing an identity for the fundraising campaign supporting the building of a world-class childrenšs hospital at Addenbrooke's.
Looking for a campaignable idea Thump came up with 'Do Something Wonderful'. A flexible and memorable thought that could inspire the target audience, offer them a sense achievement and make them proud of creating something special in Cambridge.
The campaign kicked off with an emotive film, which was used very successfully at a fundraising event in London. This was supported by the launch of website along with a fundraising mailer.