Web Solutions - Websites & Microsites - Greene King
Online training programme and training video – Brew Tube
Brewing the best ale, marketing the best ale can all be for nought if the Point of Sale if staff fails to follow the process through. Greene King recognises the importance of its pub staff in the process of selling beer. Physically training all staff has its logistical challenges particularly in its regularly changing nature.
Thump created Brew Tube and internal initiative which helps educate and train bar staff and managers in the art of selling Greene King ales according to customer taste and food choices. Staff log in and watch a video created and produced by Thump followed by answering a series of questions in an online test. Brew Tube is the online tool for taking the Cask Beer Masters diploma and also a central hub for all the Greene King cask information staff could ever need.
The Cask beer masters training program plays an essential part in improving cask and beer standards in pub and bars. It engages all staff to learn, educate and inform the public on the benefits of cask and also Greene King brands. Completion of the test is rewarded with a personalised certificate.
There is a comprehensive reporting functionality underpinning the front end with access protocols assigned to administrators, regional managers, house mangers plus individual staff personnel.