Web Solutions - Websites & Microsites - Greene King
Cellar Doctor
An online analysis tool for effective cellar management and beer quality
Traditionally publicans would need to wade through a plethora of paper documentation to assist in identifying and correcting faults, problems and issues relating to the quality of real ale.
Our first consideration was creating a name and identity and the affinity to medical Doctor and use of this term in more general diagnosis/ problem solving evolved.
Thump then designed and developed Greene King’s Cellar Doctor: the definitive on-line advice and information service for all matters relating to the maintenance of the cellar environment and the quality of keg or cask beer served. The Greene King Cellar Doctor is designed to provide answers to the majority of questions typically asked about keg or cask beer quality, fault finding and cellar problems, and to help you deliver the perfect pint every time. Finding the way around the site is easy through simple “yes” “No” navigation. The website is built in flash and is used by both Greene King and other brewery trade operators.
