Web Solutions - Websites & Microsites - Multimedia
Leica Microsystems Group - In focus
Leica Microsystems Group is located in Heerbrugg/Switzerland and in Cambridge. They specialise in innovative system solutions for stereomicroscopes, macroscopes, digital camera systems and imaging software for customers' needs and applications.
Leica's brief to Thump was to create multimedia presentation of their new software platform. This in essence, is a singular software solution applied to all Leica microscopes and all Leica digital cameras.
The CD-Rom is fully interactive, allowing independent usage or managed presentation by the salesforce via control tools. The creative strategy cleverly reflects the core benefits of the new application, graphics, and the very nature of the product - i.e. 'Focus', be it customer-focussed or a focus on the features - hence imagery /text /graphics that come in and out of focus.