Web Solutions - Websites & Microsites
Old English Inns - New Autumn 2008
There are Old English Inns nationwide. Thump originally developed the website 5 years ago but has recently implemented a complete makeover. Significant update has been optimizing the e-Order process by cutting down the steps and enabling the process to be more direct from the home page. In addition Thump have added to the functionality such as search parameters and enhanced the look and feel.
Certain centralised content also changes daily, i.e. the range of offers, from late availability to special interest breaks, to be managed by a non-technical Central Reservations Team. This required the design and build of a straightforward, easy-to-use administration system. Through a series of admin pages, the Team is able to add, edit or delete content, update offers and even revise pictorial content from a purpose-built picture library.
The site has always enjoyed success and it was originally delivered three weeks in advance of schedule. Since its launch in September 2002, there has been a 50% increase in enquiries, this latest makeover show early indications of significantly contributing to this.
CMS
The content management system for Old English Inns permits levels of access from a centralised team and also a decentralised trade audience.
The legacy system permitted a limited level of access, but didn't allow the user to input information within the code, as this required considerable expertise.
The new system allows authorised entry for laypeople via a password-protected, word-based administration page. Users can quickly and easily add, delete or amend existing information and, through a series of text boxes, click to update the website in real time - simple, really!
