Web Solutions - Websites & Microsites - Ruddles County
Ruddles County
Ruddles is described as a classic English country ale, with a distinctive hoppy flavour. The brief was to develop a microsite for consumer appeal that reflected the brand and its positioning above-the-line.
Beer from the real world
Contemporary and accessible, the nature of the advertising was zestful, reflecting a rural lifestyle, culminating in the strapline 'Beer from the Real World'. The microsite adopted this creative strategy, resulting in an execution that is unique, interactive and relevant to the audience. The challenge was to mirror the 'real world' in an electronic medium. Imagery, sound and unconventional navigation were instrumental in the execution. The 'Words of Wisdom' content is designed to build retention through interactivity and incentivisation, attracting new users via viral promotion and reinforcing the creative strategy.
Words of Wisdom
The site was built in Flash and DHTML, with the 'Words of Wisdom' content integrated, managed and delivered through SQL/PHP database functionality. The screensaver is an animated version of an offline advertisement. It features a spider's web with the headline 'Our website'. Humour was introduced in the form of the humming spider and its battle with a vacuum cleaner.