In the digital age, just having a website is not enough. Your website needs to create a brand personality and support a positive user experience. To do this, your website needs to be mobile friendly. Currently, smartphones are the preferred method of internet access. It allows people to be busy, on the go, but still have the internet. 80% of millennials have their smartphone within arms reach 24/7, and over half of smartphone users pick up their phone as soon as waking up. A mobile friendly website is absolutely necessary.
Mobile friendly websites rank better in Google compared to websites which aren’t mobile friendly. In April 2015, the Google algorithm changed to display mobile search results first. This prioritisation of mobile adaptable websites means that if your website isn’t suitable, you could be losing traffic. All mobile responsive designs inherently improve SEO consequences. Therefore, if you’re ranking higher, the ability to find you through a search engine is easier. With 48% of mobile users starting their research through a search engine, you don’t want to miss out on potential leads. To find out more about improving your google ranking, read Thump’s 5 easy ways to help SEO.
Having a website which is ‘possible’ on a mobile isn’t sufficient as mobile users behave different. Theoretically, the users are same demographic as the desktop users yet the behavioural pattern is entirely different. Mobile users prefer visual media, with a particular focus on video. Capturing mobile user traffic requires a completely optimised design of your website. 75% of internet users will only wait 5 second for a web page to load on their mobile before abandoning the site. With 71% of mobile browsers expecting web pages to loads faster on their phones compared to their desktop, you must give dedicated time to consider how your website will work on mobiles. Also, you need to consider the difference in the user journey and buyer behaviour on mobile. For example, mobile users tend to be impulsive buyers therefore want to access information easily and make quick decisions.
Social media is key in many marketing strategies. 66% of business use social media as part of their marketing strategy. For any inbound marketing strategies, it’s an absolute necessity. 91% of all mobile internet access is used for social activities. Ever since their invention, social media hasn’t stopped growing and evolving. Now, it’s the primary hub of mobile devices. If your business is using social media as part of its marketing strategy, a lot of the incoming traffic will be accessing your website through mobile devices. Using social media provides quick links to your website and directing potential customers to where they want to be on your website quickly. If you want to improve your click-through-rate and general social browsing, your website needs to be mobile friendly.
91% of mobile users say that access content on their phones is extremely important. By 2018, it is predicted that 80% of email users will only access their email accounts through their mobiles. This figure will only grow and become even more important for websites and businesses. Predictions state that if your website isn’t mobile friendly, it will affect your business negatively. If you need to discuss your website’s needs and mobile requirements, call Thump on 01638 663600 and let’s discuss your creative challenges.