It is widely recognised that there is a need for every business to be present on social media. However, ‘just’ having presence isn’t enough. Social media marketing isn’t about ticking a checkbox to say ‘my business is on Facebook’. Social media marketing is about engaging with your audience, and the best way to maximise on this is with a dedicated agency to your digital marketing. You may have even tried social media marketing in-house and decided it wasn’t for you because you didn’t see results, but that’s where outsourcing can benefit your business.
Knowledge of Social Media Marketing
Marketing agencies have dedicated teams with trained specialists for social media, whereas the alternative may be someone internally that knows the basics, but is this enough for your business? Having lots of Instagram followers does not necessitate a positive ROI, which is why an agency can focus on the best way to achieve your goals. In fact, 60% of small business owners claim that they’re unable to track the ROI on their social media activities.
Social media is an ever-growing and changing platform, with algorithm adjustments happening constantly. Would your in-house marketer know all of these changes? Google changes its search algorithm around 500-600 times a year, and without dedicated monitoring and adjustments, your business could be missing out. Within an agency, it is our job to be on trend and up to date with everything in the digital world, from hashtags to technology. Furthermore, when you outsource to an agency, you’ll be receiving collective knowledge from the whole team, not just one person. This is the best way to reach your campaign goals.
Timing is everything
Stop trying to fit social media marketing into ‘when you have time’. If you do this, your social media marketing won’t be successful. Goals cannot be achieved with a bit of work here and there. In any aspect of business, rushed work simply won’t work. Social media marketing is a full-time, dedicated business. It’s about having one unified voices across all platforms and optimised for each one. Social media includes content creation, content planning and scheduling, ongoing optimisation, responding and conversing with consumers, evaluating analytics and performance with attention to detail on all elements. Clearly, that’s unable to fit into ‘when you have time’. We understand that time is precious for you, which is why having an agency will help your marketing efforts to be dedicated. 65% of marketing teams spending over 6 hours a week on social media. With 89% of social media requests going unanswered by brands because of timing issues, you could be pushing your audience towards your competitors.
Thinking about the strategy
Although social media marketing is incredibly important, it’s only part of the digital marketing mix. Businesses tend to benefit from integrated strategies that connect the dots between social media, emails, newsletters, PPC, and SEO. With an agency, you’ll find dedicated experts in these areas, rather than an overstretched in-house marketer. An outsourced marketing agency gives your business flexibility within marketing to reach your business goals. Furthermore, marketing agencies have creative teams, technical teams, and strategic teams working together on your brand as a successful social campaign can include design, video production, PR, and strategy.
Our promise at Thump is to help businesses grow. We do this by creating bespoke campaigns that integrate aspects of the marketing mix, including are best for your business goals. Social media marketing is a platform where we can excel in conveying your brand and understanding your audience.
Outsourcing to a dedicated marketing agency can help your business learn, grow, and achieve. Invest in results with Thump Creative and discover how we can give you digital potential, not just digital presence. Thump will become an extension of your business on social media, always staying on brief and on brand.
Get in touch with us to discover the possibilities with Thump Creative as your social media marketing agency: