From mobile phones to smart assistants, more people are choosing to search with their voices. Is your website ready for this growing trend?
Why your website should be voice search optimised
Search Engine Marketing
Why branding is more than a logo?
Branding
When most businesses say we need a brand or we need to rebrand, the first thing that many think of is a logo. However, branding is much more of a logo – although this does come into it. Philosophy A brand is essentially what your business stands for: its promise to the audience. The brand of a business is the…
3 reasons why you need to outsource your social media marketing
Social Media Marketing
It is widely recognised that there is a need for every business to be present on social media. However, ‘just’ having presence isn’t enough. Social media marketing isn’t about ticking a checkbox to say ‘my business is on Facebook’. Social media marketing is about engaging with your audience, and the best way to maximise on this is with a dedicated…
The growing power of Influencer Marketing
Influencer Marketing
Influencer marketing has been one of the most radical trends in marketing in the last year. As it grows, businesses and personal brands have benefitted. This marketing craze might have influenced the whole platform of digital marketing in the foreseeable future. An influencer is gone far past previous marketing ideas of celebrity endorsement. Word of mouth recommendations run through social…
How does the Facebook Algorithm affect you
Social Media Marketing
You may have heard or seen various headlines claiming changes to the Facebook algorithm. However, do you know what this really means, or what the impact of this may be on your marketing? Read below to find out how these changes will affect your social media marketing. Recently, Facebook as changed the news feed algorithm in terms of preferences. As…
Christmas Advert Roundup 2017
Advertising
Christmas advertising has become incredibly important in the build-up to the festive season. Supermarkets and superstores spending their whole year focused on their Christmas advert campaigns, hoping to capture the hearts and imaginations of the UK audience. Whether it’s familiar characters like Paddington, famous actors like Ewan McGregor, these companies go all out. We’ve collected a roundup of all the big…
Everything marketers need to know about GDPR
Digital Marketing
The EU’s General Data Protection Regulation, or GDPR, comes into effect in 2018. Regardless of the Brexit result and the UK’s departure from the EU, all marketers need to be compliant. Essentially, the focus of this regulation is to improve the protection of data for all EU citizens, residents, and businesses. This data includes: Name Address Phone number Email address…
Programmatic marketing: the future of digital advertising
Digital Marketing
Programmatic marketing has widely been tipped at the future of digital advertising.
5 ways to improve your email marketing
Email Marketing
There is a lot of hype concerning the success of email marketing, and whether it’s ‘dead’ or not. Email marketing certainly isn’t dead. On average, people will send and receive 269 billion emails per day in 2017 alone. With more than 90% of adults using emails, the marketing opportunities are exponential. However, traditional email marketing may be dead, with your…
Social media keyboard shortcuts you should know
Social Media Marketing
Time is precious and social media is quick. We’re finding new and quicker ways to do everything on social media to help you out. Check out some of the top social media keyboard shortcuts that can save you plenty of time. Remember, those few seconds add up. Using these shortcuts, you can save up to eight days a year! Facebook…