Tik Tok is a Social Media platform focused on sharing vertical style 15 second videos.Proven to be a big hit with the Gen Z audience (especially considering is was the most downloaded iOS app in 2019) this channel seems to be the death of originality.
As we enter 2020, marketing communications is ever-changing. These are the latest trends set to take the new year by storm in the digital marketing world.
Having the right message and content is important, but how is it packaged together?
Most businesses think about how interested their audience in terms of ‘readiness’ to convert. However, this is missing a trick.
The notorious gap between sales and marketing can be a large contributor to inhibiting new sales.
In the age of digital marketing, does print advertising still have any relevance?
At Thump, we love being a Marketing Agency. Our jobs are different every day, we work with brands from all over the world, all different industries, and have to face new and exciting challenges consistently. Naturally, what we do involves pitching for work, however, companies can also abuse marketing agencies through this. We’ve put together some of pitches that we’ve…
Brand Architecture is simply the structure of multiple brands within 1 organisation. This structure states the relationships between brands within a company’s portfolio including relations and differentiations. For organisations that have multiple brands, this structure is integral as it reflects and reinforces the core purpose of the corporate parent brand, as well as support and manage the sub-divisions. As the…
Emotions are present in every decision, every thought process, and every action. Digital Marketing has changed how emotions are displayed, expressed, and ultimately, how they can be harnessed for powerful messaging. How do emotions impact marketing? Consumer emotions are a barometer to the success of digital campaigns. Every marketer should know the implications of emotions into their strategy, as well…
The social media giant, Facebook, along with its sister brands of Instagram and Whatsapp, have been able to dominate other apps with the ‘Stories’ feature. Introduced in 2016, Instagram stories allowed users to post photos and videos that lasted for just 24 hours. The success of this feature saw it roll out on Facebook and WhatsApp. Now, all 3 brands…