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The Misuse of Marketing Agencies

Marketing

At Thump, we love being a Marketing Agency. Our jobs are different every day, we work with brands from all over the world, all different industries, and have to face new and exciting challenges consistently. Naturally, what we do involves pitching for work, however, companies can also abuse marketing agencies through this. We’ve put together some of pitches that we’ve…

Rethinking Brand Architecture for Modern Marketing

Branding

Brand Architecture is simply the structure of multiple brands within 1 organisation. This structure states the relationships between brands within a company’s portfolio including relations and differentiations. For organisations that have multiple brands, this structure is integral as it reflects and reinforces the core purpose of the corporate parent brand, as well as support and manage the sub-divisions. As the…

The Emotions of Marketing

Digital Marketing, Social Media Marketing

Emotions are present in every decision, every thought process, and every action. Digital Marketing has changed how emotions are displayed, expressed, and ultimately, how they can be harnessed for powerful messaging.  How do emotions impact marketing? Consumer emotions are a barometer to the success of digital campaigns. Every marketer should know the implications of emotions into their strategy, as well…

Top Tips for Social Media Stories

Social Media Marketing

The social media giant, Facebook, along with its sister brands of Instagram and Whatsapp, have been able to dominate other apps with the ‘Stories’ feature. Introduced in 2016, Instagram stories allowed users to post photos and videos that lasted for just 24 hours. The success of this feature saw it roll out on Facebook and WhatsApp. Now, all 3 brands…

How To Develop Successful Video Funnels

Video Marketing

Marketing funnels are tools that helps you envision the buyer journey or a path a potential customer may take as they familiarise themselves with your company. Typically, this style of funnel is applied to sales processes, however, with the surge of video content marketing, developing video funnels can prove a success with your audience. In fact, 76% of marketers say…

The Benefits of Flywheel Thinking

Flywheel Thinking, Marketing

Thump’s Flywheel Thinking is our unique way of working. We unite creativity with data to create emotional content with rational thinking. But what’s the point? Check out some of the best benefits of Thump’s Flywheel Working Process. Self Sustaining Marketing Evaluation is naturally part of all marketing, however, it can involve stop and start processes. This format can be detrimental…

The Thump Flywheel Effect

Marketing

Learn more about the Thump Flywheel Effect offering self-sustaining marketing tactics that unite data and creativity. What is the Flywheel Effect? Whatever your marketing objectives are, there isn’t one secret innovation, miracle moment, or answer to everything which will ensure you achieve what you want. In fact, the Thump process can be likened to a large Flywheel, turning and gaining…