Having the right message and content is important, but how is it packaged together?
The Importance of a Visual Language
Branding
The Rise of the Superfan
Social Media Marketing
Most businesses think about how interested their audience in terms of ‘readiness’ to convert. However, this is missing a trick.
Mind The Gap between Sales & Marketing
Marketing
The notorious gap between sales and marketing can be a large contributor to inhibiting new sales.
The Power of Print
Advertising
In the age of digital marketing, does print advertising still have any relevance?
The Misuse of Marketing Agencies
Marketing
At Thump, we love being a Marketing Agency. Our jobs are different every day, we work with brands from all over the world, all different industries, and have to face new and exciting challenges consistently. Naturally, what we do involves pitching for work, however, companies can also abuse marketing agencies through this. We’ve put together some of pitches that we’ve…
Rethinking Brand Architecture for Modern Marketing
Branding
Brand Architecture is simply the structure of multiple brands within 1 organisation. This structure states the relationships between brands within a company’s portfolio including relations and differentiations. For organisations that have multiple brands, this structure is integral as it reflects and reinforces the core purpose of the corporate parent brand, as well as support and manage the sub-divisions. As the…
The Emotions of Marketing
Digital Marketing, Social Media Marketing
Emotions are present in every decision, every thought process, and every action. Digital Marketing has changed how emotions are displayed, expressed, and ultimately, how they can be harnessed for powerful messaging. How do emotions impact marketing? Consumer emotions are a barometer to the success of digital campaigns. Every marketer should know the implications of emotions into their strategy, as well…
Top Tips for Social Media Stories
Social Media Marketing
The social media giant, Facebook, along with its sister brands of Instagram and Whatsapp, have been able to dominate other apps with the ‘Stories’ feature. Introduced in 2016, Instagram stories allowed users to post photos and videos that lasted for just 24 hours. The success of this feature saw it roll out on Facebook and WhatsApp. Now, all 3 brands…
How To Develop Successful Video Funnels
Video Marketing
Marketing funnels are tools that helps you envision the buyer journey or a path a potential customer may take as they familiarise themselves with your company. Typically, this style of funnel is applied to sales processes, however, with the surge of video content marketing, developing video funnels can prove a success with your audience. In fact, 76% of marketers say…
How to Discover Customer Intent with Data
Customer Journey, Flywheel Thinking, Strategy
It is firmly agreed that collecting data is one of the most important factors to marketing strategies, but what do you do with the data once you’ve got it? Data isn’t of any use just being stored. It must be analysed, interpreted, and then implementation of observations can then be made. There is so much useful data that is available,…