Marketing funnels are tools that helps you envision the buyer journey or a path a potential customer may take as they familiarise themselves with your company. Typically, this style of funnel is applied to sales processes, however, with the surge of video content marketing, developing video funnels can prove a success with your audience. In fact, 76% of marketers say…
It is firmly agreed that collecting data is one of the most important factors to marketing strategies, but what do you do with the data once you’ve got it? Data isn’t of any use just being stored. It must be analysed, interpreted, and then implementation of observations can then be made. There is so much useful data that is available,…
If you own a business and you’re not on Twitter, you’re already behind. Twitter allows your business the opportunity to increase your brand visibility in an inexpensive, yet efficient way. Twitter can provide data about customers that you and your team can easily access and capitalise on that. Recent statistics estimate that 326 million people are using Twitter every month…
Thump’s Flywheel Thinking is our unique way of working. We unite creativity with data to create emotional content with rational thinking. But what’s the point? Check out some of the best benefits of Thump’s Flywheel Working Process. Self Sustaining Marketing Evaluation is naturally part of all marketing, however, it can involve stop and start processes. This format can be detrimental…
Learn more about the Thump Flywheel Effect offering self-sustaining marketing tactics that unite data and creativity. What is the Flywheel Effect? Whatever your marketing objectives are, there isn’t one secret innovation, miracle moment, or answer to everything which will ensure you achieve what you want. In fact, the Thump process can be likened to a large Flywheel, turning and gaining…
The idea that social media is a platform best used for B2C marketing is long gone. Social Media Marketing is a powerful and cost-effective tool for many industries including those in the B2B sector. Thump is the perfect end-to-end solution of creating an integrated approach to your digital and social media marketing. From strategy to implementation and reporting, find out…
Digital marketing is becoming saturated with lots of different acronyms. However, what do they all mean? Follow our easy acronym glossary to help guide you think the sea of capital letters and shortened words. KPI KPIs are critical to any marketing strategy. The term stands for Key Performance Indicators. This essentially means that these are the benchmarks and metrics that…
Instagram has recently changed the way their algorithm works. Get the breakdown of what this actually means for social media marketers and influencers.
Technology is constantly evolving and becomes quicker with every update. How will the introduction of 5G affect the world of digital marketing?
July 2018 is the deadline of the HTTPS update from Google. Although this may seem like a small change, it is by no means insignificant. This update may seriously impact how your users see your website.
