Author Archive

HOW NATIVE ADVERTISING CAN HELP YOUR BRAND

Industry

In our advertising-saturated world, consumers have become very savvy. They recognise advertising from a mile away and avoid it like the plague. Consumers today also tend to view the information within ads very cynically. They understand that someone has paid to have something printed, said, or acted out. Native advertising was developed to combat these issues. By looking like the content…

THE EVOLUTION OF LANGUAGE – WHY WE CREATE NEW WORDS

Industry

The English language is one that is constantly evolving and has been consistently adapted throughout history. Literary giants such as Geoffrey Chaucer introduced the terms ‘approach’ and ‘universe’, whilst William Shakespeare, the renowned playwright and poet, introduced at least 500 new words. Words such as lonely, hint and critic, which seem integral to our language nowadays were first familiarised within…

VIRTUAL REALITY – WHERE IS TECHNOLOGY TAKING US?

Industry, Tech

Virtual reality used to be a fictional idea that was the subject of science fiction movies but over the last few years, advances in virtual reality technology means it is no longer something we think about, it’s something we actually use. Two key factors concerning the emergence of virtual reality are 3D camera technologies and the ever-evolving smart phone technologies,…