Seemingly everything we do in business today is digital, from sending mail to signing contracts and attending online meetings. This, for some, may beg the question as to the need for the old fashioned business or calling card. Here are some thoughts on why the need for this traditional form of communication is still present in modern day business.
Exchanging contact information digitally is inherently impersonal
Networking and meeting people is self evidently about making a connection; whilst electronic communication is expedient and convenient, it can also be extremely impersonal. Engaging in eye contact and actual conversation is real, tangible and more memorable.
Effective direct marketing
Emails, websites, search engines and conventional media are all crucial in the process of attracting leads and prospects, but they still aren’t quite as effective as a ‘mano a mano’ meeting sealed with a handshake and business card exchange.
Chance encounters happen all the time and yes you might bang your smart phones together or connect with one another through various forms of social media, but a business card will ensure that you never miss an opportunity to make a valuable connection.
First impressions count
When you meet someone you want them to walk away with a great first impression. A memorable business card does a lot more than just pass on an email address or phone number. At Thump, our staff are provided with six variants of creative business cards and we often ask people we meet to “pick a card any card”. It may sound like some kind of magic trick but it more often than not receives a smile and can be a great ice breaker.
Creative business cards say a lot about you and your business
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. A creative business card that makes the right impression will most likely be shared and commented on. Usually this person is likely to show it to other people, putting your brand in front of additional prospects.
A business card shows you are prepared
You don’t want to be in the embarrassing position of having to write your contact information on a paper napkin when you forget your business cards and your mobile phone has a dead battery. Not exactly the most professional approach, especially when the other person can simply pull out a business card. It’s best to carry business cards in every suit, jacket and bag so hopefully, you will never find yourself in that position.
To conclude, the conversations that start or end with; “Let me give you my business card” still seem to have great value in today’s highly technical arena. People may try and convince you that the need for a business is or will soon be eliminated, but this couldn’t be further from the truth.