We all know that recruiting any staff, let alone marketing staff, is tough at the moment. And even if you do find the right candidate, it can take months to get them in and settled. Short-term outsourcing is a solution, especially when you cannot afford to be out of the limelight. Just take Social Media as one channel to market…
What does the future hold for out of home advertising in the world of digital marketing? Our creative director, Mallie, looks into the new revolution for outdoor advertising and how its relevance still remains.
Tik Tok is a Social Media platform focused on sharing vertical style 15 second videos.Proven to be a big hit with the Gen Z audience (especially considering is was the most downloaded iOS app in 2019) this channel seems to be the death of originality.
As we enter 2020, marketing communications is ever-changing. These are the latest trends set to take the new year by storm in the digital marketing world.
Having the right message and content is important, but how is it packaged together?
Most businesses think about how interested their audience in terms of ‘readiness’ to convert. However, this is missing a trick.
The notorious gap between sales and marketing can be a large contributor to inhibiting new sales.
In the age of digital marketing, does print advertising still have any relevance?
At Thump, we love being a Marketing Agency. Our jobs are different every day, we work with brands from all over the world, all different industries, and have to face new and exciting challenges consistently. Naturally, what we do involves pitching for work, however, companies can also abuse marketing agencies through this. We’ve put together some of pitches that we’ve…
Brand Architecture is simply the structure of multiple brands within 1 organisation. This structure states the relationships between brands within a company’s portfolio including relations and differentiations. For organisations that have multiple brands, this structure is integral as it reflects and reinforces the core purpose of the corporate parent brand, as well as support and manage the sub-divisions. As the…