Having the right message and content is important, but how is it packaged together? Without a creative and impactful visual language, your message could be getting lost. With 94% of all first impressions of your brand based on design, you can’t afford not to have a powerful visual language. What is a Visual Language? A Visual Language for a campaign…
Brand Architecture is simply the structure of multiple brands within 1 organisation. This structure states the relationships between brands within a company’s portfolio including relations and differentiations. For organisations that have multiple brands, this structure is integral as it reflects and reinforces the core purpose of the corporate parent brand, as well as support and manage the sub-divisions. As the…
When most businesses say we need a brand or we need to rebrand, the first thing that many think of is a logo. However, branding is much more of a logo – although this does come into it. Philosophy A brand is essentially what your business stands for: its promise to the audience. The brand of a business is the…
