Having the right message and content is important, but how is it packaged together?
The Importance of a Visual Language
Branding
Rethinking Brand Architecture for Modern Marketing
Branding
Brand Architecture is simply the structure of multiple brands within 1 organisation. This structure states the relationships between brands within a company’s portfolio including relations and differentiations. For organisations that have multiple brands, this structure is integral as it reflects and reinforces the core purpose of the corporate parent brand, as well as support and manage the sub-divisions. As the…
Why branding is more than a logo?
Branding
When most businesses say we need a brand or we need to rebrand, the first thing that many think of is a logo. However, branding is much more of a logo – although this does come into it. Philosophy A brand is essentially what your business stands for: its promise to the audience. The brand of a business is the…
Case Studies
popular post
-
SSL Certificates- What are they, and why do we need them?
15th August 2016 -
Social media keyboard shortcuts you should know
30th August 2017 -
3 reasons why you need to outsource your social media marketing
20th March 2018 -
Why Tik Tok is the Death of Originality
20th January 2020 -
Programmatic marketing: the future of digital advertising
9th October 2017