Branding

The Importance of a Visual Language

Branding

Having the right message and content is important, but how is it packaged together? Without a creative and impactful visual language, your message could be getting lost. With 94% of all first impressions of your brand based on design, you can’t afford not to have a powerful visual language. What is a Visual Language? A Visual Language for a campaign…

Rethinking Brand Architecture for Modern Marketing

Branding

Brand Architecture is simply the structure of multiple brands within 1 organisation. This structure states the relationships between brands within a company’s portfolio including relations and differentiations. For organisations that have multiple brands, this structure is integral as it reflects and reinforces the core purpose of the corporate parent brand, as well as support and manage the sub-divisions. As the…