An infographic is a visual presentation of facts and evidence. The fundamental point of an infographic is not just to make it aesthetically pleasing, but also to translate information into visual shapes that allows your audience’s brains to digest and understand it better. Visual content is a core within marketing communications. In a survey conducted by Venngage, 60% of marketers…
Understand how we at Thump work on helping your business achieve it’s marketing goals
The success of many small agencies depends on the ability to leverage flexibility and develop fresh ideas. Taking Thump as an example, each team member must be an expert at his or her job but also requires the flexibility to develop additional skills. Being a small agency, we can encourage this personal development as it ultimately leads to development of the…
As expressive and creative as advertisers and marketers want to be, they more often than not have to adhere to certain restrictions. Sometimes those restrictions may be imposed on them by a client, it may even be their intended audience but there is one universal restriction amongst modern day creatives. Time. We are fighting a constant battle to do more,…
In our previous blog we looked at how the traditional business card often gives your potential customers an insight into your business and your brand. We’ve decided to follow that up and look into how the exchange of business cards can benefit you further by doing something a little bit different. It can be as simple as telling them what…
Seemingly everything we do in business today is digital, from sending mail to signing contracts and attending online meetings. This, for some, may beg the question as to the need for the old fashioned business or calling card. Here are some thoughts on why the need for this traditional form of communication is still present in modern day business. Exchanging…
In the past, email marketing appears to have been unable to make its mind up with regard to just how powerful a tool it can be. Yes, it is a great way to communicate commercial messages to a targeted audience but many people have struggled to produce effective campaigns. Why? Because they don’t know how to. 2016 has been dubbed…
“Eat a live frog first thing every morning and nothing worse will happen to you for the rest of the day” – Mark Twain It is often easy to postpone overwhelming and scary jobs in the hope that you’ll get round to it later. However, maybe we should take advice from Twain and take control of our day. Twain encourages us…
Cinemagraphs are more than a photo but not quite a video. They fall somewhere in between the aforementioned categories by repeating minor movements that occur in a still image on a loop to form a video clip. These enticing and captivating pieces of media have been popping up all over the place in the advertising world of late. A creative…
Integrated Marketing Communications (IMC) is an approach to planning communications that gives small to medium sized businesses the potential to get better results from campaigns as well as reducing marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximise communications impact. Thump has long been an exponent in…
