Digital Marketing

The Emotions of Marketing

Digital Marketing, Social Media Marketing

Emotions are present in every decision, every thought process, and every action. Digital Marketing has changed how emotions are displayed, expressed, and ultimately, how they can be harnessed for powerful messaging.  How do emotions impact marketing? Consumer emotions are a barometer to the success of digital campaigns. Every marketer should know the implications of emotions into their strategy, as well…

Marketing Acronym Glossary

Digital Marketing

Digital marketing is becoming saturated with lots of different acronyms. However, what do they all mean? Follow our easy acronym glossary to help guide you think the sea of capital letters and shortened words. KPI KPIs are critical to any marketing strategy. The term stands for Key Performance Indicators. This essentially means that these are the benchmarks and metrics that…

Everything marketers need to know about GDPR

Digital Marketing

The EU’s General Data Protection Regulation, or GDPR, comes into effect in 2018. Regardless of the Brexit result and the UK’s departure from the EU, all marketers need to be compliant. Essentially, the focus of this regulation is to improve the protection of data for all EU citizens, residents, and businesses. This data includes: Name Address Phone number Email address…