As we enter 2020, marketing communications is ever-changing. These are the latest trends set to take the new year by storm in the digital marketing world.
The Emotions of Marketing
Digital Marketing, Social Media MarketingEmotions are present in every decision, every thought process, and every action. Digital Marketing has changed how emotions are displayed, expressed, and ultimately, how they can be harnessed for powerful messaging. How do emotions impact marketing? Consumer emotions are a barometer to the success of digital campaigns. Every marketer should know the implications of emotions into their strategy, as well…
Marketing Acronym Glossary
Digital MarketingDigital marketing is becoming saturated with lots of different acronyms. However, what do they all mean? Follow our easy acronym glossary to help guide you think the sea of capital letters and shortened words. KPI KPIs are critical to any marketing strategy. The term stands for Key Performance Indicators. This essentially means that these are the benchmarks and metrics that…
How 5G Will Change Digital Marketing
Digital MarketingTechnology is constantly evolving and becomes quicker with every update. How will the introduction of 5G affect the world of digital marketing?
The HTTPS Deadline
Digital MarketingJuly 2018 is the deadline of the HTTPS update from Google. Although this may seem like a small change, it is by no means insignificant. This update may seriously impact how your users see your website.
Everything marketers need to know about GDPR
Digital MarketingThe EU’s General Data Protection Regulation, or GDPR, comes into effect in 2018. Regardless of the Brexit result and the UK’s departure from the EU, all marketers need to be compliant. Essentially, the focus of this regulation is to improve the protection of data for all EU citizens, residents, and businesses. This data includes: Name Address Phone number Email address…
Programmatic marketing: the future of digital advertising
Digital MarketingProgrammatic marketing has widely been tipped at the future of digital advertising.