The term ‘functional foods’ describes foods that are considered to have health-giving additives. Functional foods have become much more prevalent upon the dinner table in comparison to 10 years ago. Whether it be due to trends, ‘fads’ or just society becoming more health conscious, we seem to be more aware of what we are eating and the benefits we get…
GOUSTO ARE COOKING UP A STORM IN THE ONLINE FOOD MARKET
Food & Drink, IndustryFounded in 2012, Gousto offers its customers a culinary experience, not just nice food on a plate. In short, they eliminate the hassle of supermarket shopping and unlike their competitors in the online food shopping industry, they minimise waste by providing exactly what is needed for each individual meal. Gone are the days of frustrating, nonsensical product substitutions from the…
COCA-COLA SET FOR MARKETING STRATEGY SHAKE-UP WITH UNIVERSAL BRANDING
Design, Food & DrinkIt was only a year ago that Coca-Cola customers were left confused and frustrated after finding all variants of the popular carbonated drink, from Diet Coke to Coca-Cola Life, Zero and the classic ‘full-fat’, had changed their lids to the one singular colour. That bold, iconic red. If you thought identifying the wide-ranging types of drink was made difficult by…