The success of many small agencies depends on the ability to leverage flexibility and develop fresh ideas. Taking Thump as an example, each team member must be an expert at his or her job but also requires the flexibility to develop additional skills. Being a small agency, we can encourage this personal development as it ultimately leads to development of the…
The beauty of the Harry Potter book series isn’t just the way it captivates our imagination, it’s the way it appeals to readers of all ages. Whether you grew up reading about Harry and his adventures in a world of witchcraft and wizardry, or found yourself immersed in the books at the same time as your children, we can all…
Based on the Nintendo Pokémon franchise of the 90’s, Pokémon Go is a free augmented reality (AR) mobile game. Using GPS technology and your phone’s camera function, the app makes Pokémon appear around you, at which point you throw ‘Pokéballs’ at the pocket monsters to catch them. Users take the role of a Pokémon trainer catching Pokémon monsters by exploring the…
Corporate social responsibility (CSR) has lost its credibility, modern day consumers are not fooled by brands that appear to be doing good, which is why social purpose as an evolution of CSR is the way forward. Consumers’ today have lots of choice, so it takes something special to get their attention. More than simply buying products, they want to be part of movements and…
As expressive and creative as advertisers and marketers want to be, they more often than not have to adhere to certain restrictions. Sometimes those restrictions may be imposed on them by a client, it may even be their intended audience but there is one universal restriction amongst modern day creatives. Time. We are fighting a constant battle to do more,…
In our advertising-saturated world, consumers have become very savvy. They recognise advertising from a mile away and avoid it like the plague. Consumers today also tend to view the information within ads very cynically. They understand that someone has paid to have something printed, said, or acted out. Native advertising was developed to combat these issues. By looking like the content…
The English language is one that is constantly evolving and has been consistently adapted throughout history. Literary giants such as Geoffrey Chaucer introduced the terms ‘approach’ and ‘universe’, whilst William Shakespeare, the renowned playwright and poet, introduced at least 500 new words. Words such as lonely, hint and critic, which seem integral to our language nowadays were first familiarised within…
We find ourselves on the brink of the next major tournament in world football, Euro 2016. Following a period of limited footballing activity, one of our members of staff, Ben, has decided to delve into what it’s like to be a football fan: Football appears to be a consistently evolving economical force. With a seemingly endless supply of commercial opportunities,…
The majority of us know that when developing a website in this modern age, we must make considerations for the fact that over half of those who access our website do so from a mobile device. Of course, the screens used to visualise a website from these mobile devices are not universal and can vary greatly. From a small phone…
In our previous blog we looked at how the traditional business card often gives your potential customers an insight into your business and your brand. We’ve decided to follow that up and look into how the exchange of business cards can benefit you further by doing something a little bit different. It can be as simple as telling them what…
