The notorious gap between sales and marketing can be a large contributor to inhibiting new sales. Nowadays, the sales cycle seems to be longer than ever, which is why it is vital that marketing supports this process, every step of the way: from awareness to aftersales. When sales and marketing work together, research from shows that companies can achieve 27%…
At Thump, we love being a Marketing Agency. Our jobs are different every day, we work with brands from all over the world, all different industries, and have to face new and exciting challenges consistently. Naturally, what we do involves pitching for work, however, companies can also abuse marketing agencies through this. We’ve put together some of pitches that we’ve…
Thump’s Flywheel Thinking is our unique way of working. We unite creativity with data to create emotional content with rational thinking. But what’s the point? Check out some of the best benefits of Thump’s Flywheel Working Process. Self Sustaining Marketing Evaluation is naturally part of all marketing, however, it can involve stop and start processes. This format can be detrimental…
Learn more about the Thump Flywheel Effect offering self-sustaining marketing tactics that unite data and creativity. What is the Flywheel Effect? Whatever your marketing objectives are, there isn’t one secret innovation, miracle moment, or answer to everything which will ensure you achieve what you want. In fact, the Thump process can be likened to a large Flywheel, turning and gaining…
Video marketing is predicted to be the biggest trend in marketing campaigns and strategies in 2017. The audience’s attention span is getting shorter, therefore the need to make an impact is pushed into snapshot. Even the platforms for video content has been growing, from 360° videos to Facebook Live. As one of the most interactive and visual forms of content…
To create an overall positive reputation and convert leads into brand advocates, having a great service is only part of the job. As a brand, your business must also be able to provide a great customer experience. To achieve this, experiential marketing is key. Is your marketing strategy targeting the customer experience and ensuring there is a positive brand experience?…
Brand awareness is incredibly important, especially in consideration of how much internet traffic there is in the digital age. Google has over 100 billion searches a month, which can make it difficult to make your presence known. SEO is the main way to improve rankings of your website in search engines. 66% of marketers believe that improving SEO and growing their…
The modern world is almost entirely dictated by the technology that surrounds us, as should your marketing strategy. In order to help your business grow, Thump can help you with creative digital marketing. This will give your business the best opportunity for competition and growth. Digital marketing is cost-effective This is especially important if you’re a SME. As a small and…
Social media has become integral lives, and has done for many years. Whether it’s for business or personal, everyone uses it in some form. The digital world constantly evolves, and Thump has compiled the social media channels and changes which will revolutionise life of 2017. Social Media rivalry The Facebook vs. Snapchat rivalry has grown for many years. Facebook has long…
Inbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention. What is inbound marketing? Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can…
